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Case Study: Massive Growth with Organic & Paid TikTok Efforts
TikTok is one of the hottest social media platforms out there, and for good reason. The short-form video app has taken the world by storm, with users spending an average of 52 minutes per day on the app.1 That’s a lot of time spent watching content!
For businesses, TikTok presents a unique opportunity to reach a large and engaged audience. And we’ve seen firsthand how effective TikTok can be for driving growth.
In this case study, we’ll show you how we used TikTok ads and organic strategies to grow one of our client's businesses by leaps and bounds.
THE CLIENT
The client is an aftermarket wheel & tire retailer that sells wheels, tires, and suspension upgrades for cars, trucks, and SUVs. They came to us looking for help with their digital marketing, specifically with driving more traffic to their website. They are a business that is always looking to scale its revenue growth efforts. To date, we have helped them grow from $17M/year to over $47M/year.
The client is an aftermarket wheel & tire retailer that sells wheels, tires, and suspension upgrades for cars, trucks, and SUVs. They came to us looking for help with their digital marketing, specifically with driving more traffic to their website. They are a business that is always looking to scale its revenue growth efforts. To date, we have helped them grow from $17M/year to over $47M/year.
From a small building in a strip mall to a brand new, state-of-the-art facility in Southern California. TikTok ads have help AudioCityUSA grow their business.
Our Approach
We had already been advertising on some of the other big platforms, but we wanted to reach a brand new audience to help build up their brand.
For the paid ads, we focused on using TikTok’s brand awareness and video view objectives. We created engaging video ads that creatively showcased the client’s products. We also ran giveaways using TikTok's lead generation objective, which worked brilliantly for overall growth. These giveaways have had a 90% new customer acquisition rate – this means that 90% of those entering the giveaways are not part of a larger list somewhere else for the business.
On the organic side, we helped the client hire an in-house content creator in an effort to scale their content creation efforts. The focus of this internal content creator is to create videos featuring the client's products and services and post them on their TikTok account. We challenged them to start posting 2-3 videos per day in April. As of the writing of this case study, they steadily add 1,000 new followers per week to their brand account and have crossed the 15K follower count from their efforts.
We also created informative and entertaining videos ourselves, which we used on the client’s paid TikTok advertising efforts. These videos are a mix of user-generated content (UGC), high-quality video creative, and iPhone-style "organic" videos.
WHAT WE ACHIEVED
The results speak for themselves: in just 4 months, we were able to grow the client’s TikTok following by 3.5 times and increase website traffic by 400%. Their email list has grown by over 10,000 new emails since focusing on this effort as well.
The moral of the story is that TikTok is a powerful tool for driving business growth. If you’re not already using TikTok to reach your target audience, you’re missing out on a huge opportunity. If you'd like to discuss the opportunity of partnering with an agency that can help your business grow on TikTok, please feel free to reach out and schedule a call today!
Handshake Digital is a Cleveland, Ohio-based agency specializing in social media advertising, social media marketing and email marketing. We are an agency partner that you can trust to help see your business goals brought to life. Our award-winning team of marketers, data analysts, ad buyers, and creatives have helped businesses grow millions in revenue.
From email marketing to high-performing Facebook ads to growing organic social media accounts. We have the knowledge and experience to drive results that help you increase returns and decrease pressure on you.
As a trusted Shopify and Klaviyo partner, we know and understand e-commerce marketing and advertising like it's the back of our hand.
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