— CASE STUDY -->
From Zero to 427,000 Views: Launching a New RV Brand With Scroll-Stopping Content
When you’re launching a new brand, the world isn’t waiting for you—you have to make it notice. That was the case for this disruptive RV startup entering a crowded industry with no name recognition, no followers, and no content. With just weeks to go before their official debut, they partnered with Handshake Digital to build buzz, generate excitement, and carve out a loyal audience from scratch—entirely through organic social media.
@axiomrv The RV That's Built For More. Coming Soon..... #rv #rvwithkids #luxuryrv #rvtrip #rvtour #rvfulltime #rvfulltimeliving ♬ original sound - Axiom RV
THE CHALLENGE.
When a bold new RV startup approached us in early 2025, they had no social presence—zero followers, no videos, no audience. They were preparing to enter a crowded industry filled with legacy players, and they needed attention fast.
Our goal? Create awareness, build hype, and attract an audience that was ready to follow their journey before a single RV hit the road.
Our Approach
We kept it simple: no overthinking, just smart, consistent execution. We developed a content system designed to build momentum across platforms using strong visuals, curiosity-driven hooks, and consistent posting.
Our rollout included the same short-form content across four key platforms: TikTok, Facebook, YouTube Shorts, and Instagram Reels. The goal was maximum exposure with minimum friction.
We managed all content editing, posting, and reporting—giving our client an easy launch plan that delivered. We coordinated with their in-house team of leaders to record content from their location in Elkhart, Indiana and send it to our team that is fully remote. Yes - it's possible to do social media management remote.
@axiomrv 💦 Water infiltration is the #1 warranty issue in the RV industry... ....which is why we created the industry's FIRST clean roof design. ⚡️ #rv #rvwithkids #luxuryrv #rvtrip #rvtour #rvfulltime #rvfulltimeliving ♬ original sound - Axiom RV
WHAT WE ACHIEVED
RESULTS
The Results (First 30 Days)
📊 Total Views Across All Platforms: 427,876
🙌 Total Followers/Subscribers Gained: 2,283
Platform Breakdown:
TikTok
Top Video: 86.6K views
Total Views: 146,974
New Followers: 1,200+
Top Video: 118.3K views
Total Views: 276,100
New Followers: 1,000+
YouTube Shorts
Total Views: 2,814
New Subscribers: 23
Total Views: 1,988
New Subscribers: 60
What Made it Work
SEO (yes on social media), extremely well-targeted content, strong visuals, and hooks that spoke directly to the audience.
The best-performing videos jumped right into action—catching attention in the first second. Multi-Channel Execution: We distributed the same content across TikTok, Facebook, YouTube Shorts, and Instagram, allowing us to quickly learn which platforms delivered the biggest impact.
Subscriber-Focused Mindset: We weren't just chasing views—we aimed to grow a loyal following of future customers.
Why it Matters
This launch proves that you don’t need a massive budget or a massive team to get massive attention. You need a smart strategy, strong content, and a team that knows how to make people stop scrolling.
If you're launching something new—or need your existing content to start pulling its weight—we're ready to help.
