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How Email Marketing Transformed a Fan Apparel Shop’s Sales in Just One Month
Client Overview
This small fan apparel shop thrives on selling high-quality, sports-inspired merchandise to passionate fans. Unlike big brands with massive ad budgets, they rely on cost-effective marketing strategies to drive sales—making email marketing a critical revenue channel.
THE CHALLENGE.
By December 2024, their email performance was underwhelming, with low engagement across key metrics:
❌ Open Rate: 38.1%
❌ Click Rate: 0.759%
❌ Click-Thru Rate: 1.99%
With rising ad costs (making it practically unaffordable) and the need for consistent revenue, they needed a way to re-engage subscribers, drive traffic, and convert more customers—without spending thousands on ads.
OUR ApPROACH
To turn things around, we focused on four key optimizations in their Klaviyo email marketing:
✅ List Health & Segmentation – Cleaned up unengaged subscribers and refined targeting to engaged, high-intent customers.
✅ Optimized Send Times – A/B tested and adjusted email schedules to hit inboxes when fans were most active.
✅ Email Redesign for Conversions – Improved layout, messaging, and CTA placement to increase clicks and drive more sales.
✅ Smarter Pop-Up Forms – Adjusted lead capture forms to collect better user data and personalize follow-up messaging.
The
Results
RESULTS
What This Means for Small Businesses
For a small e-commerce shop, email marketing isn’t just a retention tool—it’s a profit driver. Instead of relying on expensive ads, we helped this brand increase engagement and drive more conversions using better email marketing strategies.
Want to Maximize Your Email Marketing ROI?
If your email engagement is below industry benchmarks and you’re struggling to convert subscribers into sales, let’s talk. We specialize in Klaviyo optimization to help e-commerce brands grow—without blowing their budget on ads.
