small business Archives - Handshake Digital -An E-Commerce Marketing & Advertising Agency

How to Verify Your Domain in Facebook Business Manager

With Apple’s upcoming updates to iOS14 and the ongoing issues with marketers and advertisers being banned for little to no reason, Facebook has suggested users take steps towards verifying their website domains. Ultimately, this verification process is a good thing. It will allow you to control editing privileges of your links and other content. This […]

Duo’s 2020 End-of-the-Year Review & Forecast for 2021

What a whirlwind of a year! 2020 has been one that has certainly changed business. It’s changed marketing. It’s changed a lot of things. Hopefully you see the light at the end of the tunnel and are starting to look forward to 2021. Chris and Pat recently chatted on the Sip, Create, Repeat podcast all […]

Three Ways to Increase Your Online Store’s Conversion Rate

  If you run an e-commerce site, you’re always looking for ways to get website visitors to hit that “purchase” button. Recently on Duo’s Sip, Create, Repeat Podcast, the team shared their favorite ways to help increase conversion rates. But first: What is an online store’s conversion rate?  A conversion rate is the percentage of […]

Website Redesign – 5 Ways You Can Prepare Right Now to Avoid The Risk of a Poor Website Redesign

The website redesign process can seem daunting, but by taking a few steps to prepare you can ensure your project moves smoothly and ends with a website you can be excited about. According to a study by Blue Corona, 48% of people cited a website’s design as the number one factor in deciding the credibility […]

Branding: Expectations vs. Reality

We’ve heard some crazy expectations when it comes to branding and what it entails. What we’re here to do today is clear up some confusion that inevitably comes with the topic of branding, drop some knowledge bombs, and help reset your expectations about the branding process as a whole. Having an accurate brand representation is […]