graphic design Archives - Handshake Digital -An E-Commerce Marketing & Advertising Agency

Branding: Expectations vs. Reality

We’ve heard some crazy expectations when it comes to branding and what it entails. What we’re here to do today is clear up some confusion that inevitably comes with the topic of branding, drop some knowledge bombs, and help reset your expectations about the branding process as a whole. Having an accurate brand representation is […]

Business Cards – Your First Impression

You are meeting a potential big client, the one that can change the trajectory of your business for years to come. The first thing you will do is hand them your business card, but does your business card accurately represent you and your brand, or was it just the best deal you could get at […]

5 Reasons Why You Should Hire a Design Company

Hiring a professional design company may seem like a daunting task but it often times can lead to increased revenue for your company. Check out these 5 reasons why you should hire a professional design company. 1. Technology Technology changes every single day and you’re a busy business owner that is often times too busy […]

How to Integrate Your Brand Into All Aspects of Your Company

Business leaders aren’t kidding when they hammer on about branding. It increases recognition and builds trust. The strength of your brand doesn’t just affect how consumers interact with your company, it’s also something that will inspire your employees. Whether large or small, if you look at the leaders in your field, they will have established […]

How Design Plays a Part in Your Marketing Efforts

Design plays a major role in the success or failure of your marketing efforts—and I’m not talking about simple color schemes. Design incorporates the aesthetics of your website, logo, social media pages and blogs. It’s what draws people in and keeps them there. The design of your campaign can increase accessibility, set your business apart […]

Tips For Small Business Holiday Marketing

Reach your customers and show them that small businesses are great! It’s the most wonderful time of the year, right? Consumers are everywhere and they are in the spending spirit, so we wanted to whip up a few ideas so your business could benefit from the increased spending habits that come with the holiday season. – […]