We are at the finish line for 2020. It is safe to say that all of us are looking forward to a new calendar year, no matter how the past twelve months have gone for you. We want to share something our agency does. Something that many may raise their eyebrows against. Something that a […]
It seems as though everyone is talking about building brand trust and, for our team at Duo, building brand trust is best done via social proof. But what exactly is social proof? Social proof is a term that has been around since 1984 and refers to people or in this case, customers, assuming that the […]
Even though email was invented in the 1970s, it didn’t really take off from a personal-use perspective until the early 1990s. According to an article on study.com, email was referred to as “electronic mail” until 1993. That’s also when programs like Outlook and Hotmail sprouted wings and took flight. If you were one of […]
We’ve heard some crazy expectations when it comes to branding and what it entails. What we’re here to do today is clear up some confusion that inevitably comes with the topic of branding, drop some knowledge bombs, and help reset your expectations about the branding process as a whole. Having an accurate brand representation is […]
The statistics behind starting up a new small business are astounding. According to data from the U.S. Bureau of Labor Statistics, about 20 percent of small businesses fail within their first year. By the end of their fifth year, roughly 50 percent of small businesses fail. After 10 years, the survival rate drops to approximately […]
Here at duo, we place high value on the importance of lifelong learning. One of the best ways to do this is by attending conferences and networking with those in attendance. We know it can be difficult to sort through the mass amount of conferences, so we did it for you! See below for the […]
Many of our clients have received messages from us talking about how they need to update their PHP version to version 7.2, but almost none of them know what the heck PHP is. That is completely fine, and we don’t expect you to, that’s one of those “let us worry about it, not you” things […]
Holy cow, 2018 is coming to an end. Don’t let that scare you though, 2019 is about to kick ass, and we are super excited for it. 2018 brought on a lot of growth for us, and growth means finding new tools and ways to do our work better. We used a ton of great […]
The 4th quarter is right around the corner, which means holidays are coming! People are going to be shopping at large and small businesses alike. If you, like many other small businesses, have been putting off tidying up your social media accounts, now’s the time. Social media is a visual game first and foremost, so […]
Branding is not something that businesses do often, or at least they shouldn’t. Often times businesses re-brand or update the look of their current brand every few years, but sometimes it could be 10+ years between updates. That is relevant because a lot changes in a decade in this industry, but one thing that does […]
