If running Facebook ads has ever crossed your mind, we completely understand why. But what most people don’t understand is that there are some important steps you need to take – specifically on your website – before you get started in Ads Manager. On this episode of Sip, Create, Repeat episode, Alicia and Julia start us off […]
Starting off, any business owner would be happy to bring on any client, no matter the size. But after time, a variety of reasons can get you wanting to scale up to those bigger clients – and those earnings. So what’s the trick to landing big clients with even bigger budgets? The answer is the […]
How does a business scale up their ad spend – from spending absolutely nothing to nearly a quarter of a million dollars in advertising per month? Yes, it sounds crazy, but it IS possible. On this episode of Sip, Create, Repeat episode, Chris sits down with Phil Kiel, Handshake’s Digital Ads Manager. Phil shares his knowledge on […]
You are trying to increase sales. You think about running promotion. You market a big sale. Your customers purchase at that discounted price. You bring in income. The catch? You don’t make a profit. The Handshake team explains why. On this episode of Sip, Create, Repeat episode, the Handshake team: Talks about how offers and discounts […]
Listen, we get it. Hiring a new staff member for your team can sometimes mean MORE work, MORE time spent, and obviously MORE money out of your pocket. So why take the time, money and energy to bring someone new on to your team? We have the answers. On the latest episode of Sip, Create, Repeat […]
It was the tweet heard around the world on International Women’s Day 2021. In case you missed it, Burger King UK’s Twitter account shared this tweet to their account in honor of the annual holiday: And it immediately had the whole internet talking – as well as the Handshake Digital team. In our latest Sip, […]
We are at the finish line for 2020. It is safe to say that all of us are looking forward to a new calendar year, no matter how the past twelve months have gone for you. We want to share something our agency does. Something that many may raise their eyebrows against. Something that a […]
It seems as though everyone is talking about building brand trust and, for our team at Duo, building brand trust is best done via social proof. But what exactly is social proof? Social proof is a term that has been around since 1984 and refers to people or in this case, customers, assuming that the […]
Even though email was invented in the 1970s, it didn’t really take off from a personal-use perspective until the early 1990s. According to an article on study.com, email was referred to as “electronic mail” until 1993. That’s also when programs like Outlook and Hotmail sprouted wings and took flight. If you were one of […]
We’ve heard some crazy expectations when it comes to branding and what it entails. What we’re here to do today is clear up some confusion that inevitably comes with the topic of branding, drop some knowledge bombs, and help reset your expectations about the branding process as a whole. Having an accurate brand representation is […]
