Common Website Terms Explained - Handshake Digital -An E-Commerce Marketing & Advertising Agency

Common Website Terms Explained

Like any industry, website professionals have their own language they tend to speak in. We at Duo try to avoid confusing people if they don’t know the terms. However, many of our clients, like most entrepreneurs, like learning new things about different industries. So this article should give you an idea as to what these crazy acronyms and terms mean.

If you’re ready to chat with an award-winning website designer, please feel free to reach out and schedule your meeting today!

  • SEO: Search Engine Optimization — This is one of the biggest things every one of our clients want to know about. Search Engine Optimization is a combination of keywords, metadata, content organization and a lot of research to help you optimize your website so that it shows up higher on search engines, like Google.
  • CMS: Content Management System — With the popularity, and ease-of-use of WordPress, the term CMS has come to the forefront of everybody’s minds when they approach us for a website design project. A CMS allows you to edit, update, and add new content on your own time, without having to contact your website developer to do so.
  • SVG: Scalable Vector Graphic — Still newer to the web industry, but they should be integrated wherever possible. A vector graphic is a graphic that can be scaled to any size without getting fuzzy or blurry. An SVG is a lovely little graphic that we web designers can use to ensure that icons, logos, etc. on a website are crystal clear, no matter what screen they are on. These have become especially important with the impressive displays that our modern laptops and cellphones use today.
  • IE: Internet Explorer — it’s a real love/hate relationship with us web folk, although lately they have been doing a much better job of conforming more towards common web standards. Internet Explorer is the web browser typically found in Windows computers, for years it was the thorn in every web developer’s side because they decided to not follow common web standards, which really limited it’s abilities.
  • FTP: File Transfer Protocol — This is a very common way for web developers to sign in, download and transfer files onto, or away from your server. It’s typically a secure connection with secure passwords so people can’t break in easily.
  • Domain: This is the part where you enter your website into the browser’s address bar. So for us, it’s . Domain names should be easy to remember and cannot include any punctuation or spaces. We like to refer to this as your website’s home address.
  • Hosting (or server): This is where all of your files live. Think of it as your property. Your domain name might be your house, but that house needs land to be built on right? In the same way your property has your dwelling on it, a website lives on a hosting environment (or server).
  • IP Address: We like to think of an IP address as being the Zip code to your website. It’s a numerical combination that directs people to your site. It may look like this:, but it’s usually full of different numbers. Your server typically has an IP address associated with it, and then inside of that is where you get specific with domain names routing to your actual website files.
  • UI/UX: User Interface / User Experience — This is the practice of ensuring that the designs that are created are centered around the users, and nothing else. Any good user interface should have an equally-good user experience. Things should come natural to the user, and common patterns and practices should be used.
  • SSL: Secure Socket Layer — This is important, especially nowadays. An SSL certificate (is how it’s commonly referred to as) is a secure connection between your website and the user. This is a one-to-one connection, so it makes it much harder for a hacker to try to break in to your website and steal personal information.
  • HTML: Hypertext Markup Language — This is the “language” commonly used to create websites. There are many languages that make up a website, but this is just a common one that people use to create the pretty side of things. The “behind the scenes” languages are often far more complex…we will just stick with HTML for this post.
  • CSS: Cascading Stylesheet — This is how your pretty colors, fonts, backgrounds, etc. are added to your website. “Style Sheet”. Without a stylesheet your website would just look like a poorly formatted bunch of text, and maybe a few images.
  • ISP: Internet Service Provider — This is who is providing your internet to you. Time Warner Cable, Cox Communication, Windstream, etc. These are some of the common ISPs in our area.
  • OG Metadata: Open Graph Metadata — This is a key piece to the website puzzle that’s often overlooked. Open Graph Metadata is what displays when somebody shares your website on social media….yes, you can control what displays. Open Graph Metadata is typically made up of keywords, descriptions, titles, website address and an image. This metadata can play a key part in keeping a consistent brand message across all forms of social media.

So there you have it. Those are some of the common web-industry terms and acronyms used today. If you want to learn more about how all of these things work together, feel free to contact us today and we would be more than happy to chat!

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