Authenticity is a word that is often thrown around in marketing, and for good reason. Finding your brand’s authentic voice – and staying relatable in the process – can be a business’ best secret weapon.
In this episode of Sip, Create, Repeat episode, Julia and and Alicia bring us up to speed with the weekly marketing news and then the team discusses the importance of authenticity and relatability in messaging. We also chat about some of our favorite brands, messages, and ads and why we loved them so much!
More information to come, every week – and then some! Subscribe to the podcast, and follow Handshake Digital on Instagram and Facebook today. Tweet us at @heyitshandshake with any questions and your thoughts!