It was the tweet heard around the world on International Women’s Day 2021. In case you missed it, Burger King UK’s Twitter account shared this tweet to their account in honor of the annual holiday:
And it immediately had the whole internet talking – as well as the Handshake Digital team.
In our latest Sip, Create, Repeat episode, Chris, Pat and Alicia discuss:
- our individual reactions to the tweets and the full campaign
- if all PR is good PR
- what to keep in mind when running both traditional and digital marketing campaigns
- what does Burger King do next and how do they – and their competitors – capitalize on this moment
What are your thoughts on this campaign? Tweet them to us at @heyitshandshake!