Alicia Hansen, Author at Handshake Digital -An E-Commerce Marketing & Advertising Agency - Page 2 of 2

Three Ways to Increase Your Online Store’s Conversion Rate

  If you run an e-commerce site, you’re always looking for ways to get website visitors to hit that “purchase” button. Recently on Duo’s Sip, Create, Repeat Podcast, the team shared their favorite ways to help increase conversion rates. But first: What is an online store’s conversion rate?  A conversion rate is the percentage of […]

Branding – Understanding a Common Marketing Term So You Can Find Wendy’s-like Success in Your Own Branding

What exactly is a brand? Why is good branding important? And what does good branding even look like? Keep reading to find out! A brand is the personality that a company puts out into the world.  It’s the logo, colors, messaging, social media, websites and persona that is portrayed on each of those forms of […]