When it comes to email marketing, one of the questions the team at Duo hears most often is “what is the difference between a campaign and a flow?” On the latest episode of the Sip, Create, Repeat podcast, we answered it. What is a campaign? A campaign is a one-off email that you send. You […]
Consider this an agency PSA for all the brands out there: More content does not equal more sales. There, we said it, and it is something we feel strongly about. As much as everyone wants to post a billion times a day because they think it’s going to drive a crazy amount of sales, we’re […]
Our senior marketing specialist, Alicia Hansen, is also an influencer. She took some time to answer Chris’ questions and share some tips and tricks on how to best approach influencer marketing on the most recent episode of the Sip, Create, Repeat podcast. Now on the blog, we share the questions that came up and the […]
It seems as though everyone is talking about building brand trust and, for our team at Duo, building brand trust is best done via social proof. But what exactly is social proof? Social proof is a term that has been around since 1984 and refers to people or in this case, customers, assuming that the […]
Interested in sharing your products and services with more people — all while growing a following and giving back to your existing followers? It may be a great time to host an Instagram giveaway. And as we discussed on the Sip, Create, Repeat podcast, there are several things you can do to ensure its success: […]
Unless you’ve been living under a rock (and, if so, more power to you – especially this year!), you know of and may even be using the most popular social media platform: TikTok. While a ban from the United States government may change that in the near future, we still think it’s worth discussing (as […]
The Duo team recently shared our top three tips on hacking Facebook on the Duo Sip, Create, Repeat podcast and blog. Next up, we’re ready to offer our three best hacks to better social media via Instagram… HACK 1: A Good Profile Photo & Bio These are your first impressions to Instagram users so make […]
If you run an e-commerce site, you’re always looking for ways to get website visitors to hit that “purchase” button. Recently on Duo’s Sip, Create, Repeat Podcast, the team shared their favorite ways to help increase conversion rates. But first: What is an online store’s conversion rate? A conversion rate is the percentage of […]
As a marketing agency, we see many small businesses, entrepreneurs and startups try to create and get their Facebook page up and running. To help with that, the Duo team wanted to share our three hacks to better a Facebook presence – as recently shared on our Sip. Create. Repeat. podcast: HACK 1: Good Branding […]
There are so many things you can say about each and every online store. Each is unique, offering different products and services, and each with different designs, vibes and motifs. That said, there are plenty of similarities including all of them working towards the same end result – having customers complete transactions. In order to […]
