It seems as though everyone is talking about building brand trust and, for our team at Duo, building brand trust is best done via social proof. But what exactly is social proof? Social proof is a term that has been around since 1984 and refers to people or in this case, customers, assuming that the […]
Interested in sharing your products and services with more people — all while growing a following and giving back to your existing followers? It may be a great time to host an Instagram giveaway. And as we discussed on the Sip, Create, Repeat podcast, there are several things you can do to ensure its success: […]
Unless you’ve been living under a rock (and, if so, more power to you – especially this year!), you know of and may even be using the most popular social media platform: TikTok. While a ban from the United States government may change that in the near future, we still think it’s worth discussing (as […]
The Duo team recently shared our top three tips on hacking Facebook on the Duo Sip, Create, Repeat podcast and blog. Next up, we’re ready to offer our three best hacks to better social media via Instagram… HACK 1: A Good Profile Photo & Bio These are your first impressions to Instagram users so make […]
If you run an e-commerce site, you’re always looking for ways to get website visitors to hit that “purchase” button. Recently on Duo’s Sip, Create, Repeat Podcast, the team shared their favorite ways to help increase conversion rates. But first: What is an online store’s conversion rate? A conversion rate is the percentage of […]
As a marketing agency, we see many small businesses, entrepreneurs and startups try to create and get their Facebook page up and running. To help with that, the Duo team wanted to share our three hacks to better a Facebook presence – as recently shared on our Sip. Create. Repeat. podcast: HACK 1: Good Branding […]
There are so many things you can say about each and every online store. Each is unique, offering different products and services, and each with different designs, vibes and motifs. That said, there are plenty of similarities including all of them working towards the same end result – having customers complete transactions. In order to […]
Congratulations! You made it through half of 2020, one of the wildest, wackiest, unpredictable and uncertain years in recent history. Keeping your social media efforts up and going may have felt twice as hard lately, but the halfway point isn’t the time to let up on your digital marketing efforts. In fact, it’s the best […]
What exactly is a brand? Why is good branding important? And what does good branding even look like? Keep reading to find out! A brand is the personality that a company puts out into the world. It’s the logo, colors, messaging, social media, websites and persona that is portrayed on each of those forms of […]
